The business of business is improving the state of the world.
Meaning
Companies should contribute positively to society, not just profit.
Best Business Quotes with Meaning
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About the author
(born 1964) is an American entrepreneur and founder of Salesforce, a leading cloud computing company. He pioneered the concept of software as a service (SaaS), transforming enterprise technology. Benioff is also known for his philanthropic initiatives and advocacy for stakeholder capitalism. His leadership emphasizes innovation, equality, and corporate responsibility. Marc Benioff continues to influence the technology industry and modern business practices.
Why This Quote Matters
Marc Benioff offers a clear perspective on Purposes—one that rewards a second read. It refuses fluff—Companies should contribute positively to society, not just profit.
If you journal, a line like this is worth copying and answering in your own words.
How to Apply This Quote in Life
Pair the quote with reflection—five minutes with a notebook about Kindness. Remove one distraction that fights Purposes so your attention has a fair chance.
Over time, that practice steadies decisions without needing constant inspiration.
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